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America's 14th Largest Television Market

The Tampa Bay D.M.A.(or "Designated Market Area")is comprised of the ten counties shown to the right. Tampa Bay is America's 14th largest television market and Florida's #1 (largest) television market. It's home to over 3.7 million TV viewers and over 1.5 million TV households. WFLA-TV is Florida's #1 television station and the station which has been on the air longer than any other Tmpa Bay TV station.

Designated Market Area Profile

Population

DMA television households: 1,568,180

Total population: 3,744,000

African-American population(10.2%): 382,800

Latin-American population(9.9%): 371,100

Market composition:

17 years & younger: (20.5%),

18-34: (18.5%),

35-49: (20.6%),

50+: (40.4%)

Marketing

Effective Buying Income (EBI): $67.8 Billion

Total retail sales: $49.2 Billion

Motor vehicle and parts dealer sales: $15.6 Billion

Food and beverage store sales: $7.3 Billion

General merchandise sales: $5.3 Billion

Food service and drinking establishment sales: $3.5 Billion

Building materials and hardware store sales: $3.4 Billion

Furniture / Household appliance sales: $2.6 Billion

Clothing and accessories store sales: $1.6 Billion

all data above include these Tampa Bay "Designated Market Area" (DMA) counties: Citrus, Hardee, Hernando, Highlands, Hillsborough, Manatee, Pasco, Pinellas, Polk & Sarasota.
Sources:The 2001 Survey of Buying Power and Nielsen Media Research, 2001-2002.

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